rcr Custom Solutions
Website Development, Logo Design, Channel Development, Email Marketing, Brand Expansion and CMO Support.
RCR Custom Vinyl Solutions, now rebranded as RCR Custom Solutions, started as a passion project for the founder, who is a financial executive.
With the goal of legitimizing and expanding his business offerings, he partnered with IVLeague Marketing to elevate his brand and improve his marketing strategies in order to qualify for government and corporate contracts.
Through our strategic marketing leadership, RCR Custom Solutions achieved remarkable outcomes:
Branding Design & Brand Voice Development
We rebranded the business by creating a compelling brand identity and comprehensive style guide, which included new sophisticated logo, fresh colors, established fonts, refined tone of voice and brand language.
Strategic Marketing Planning & Execution
We work closely with the leadership team to develop strategic marketing plans, both annually and quarterly, aligned with the company's business goals. We also helped establish contractual projects and partnerships with reputable organizations.
Successfully managed the overhaul of RCR's website, resulting in improved user experience, streamlined navigation.
Capabilities Statement & Other Printed Collateral
We also designed and created a capabilities statement to professionally showcase the offerings of RCR Custom Solutions, positioning the brand as a qualified candidate for government and corporate contracts. In addition, we provided the business with brochures and business card design to match their new brand.
Video Production & Promotional Development
We created compelling promotional videos and reels to reintroduce the brand to the market and drive awareness and engagement.
Through our strategic marketing efforts, RCR Custom Solutions upgraded website enhanced the brand's online presence and credibility, making it more attractive to potential clients and partners. The consistent messaging and brand visuals across all touchpoints have increased brand awareness and engagement among the target audience. Our promotional assets will create buzz and generate interest among potential clients, helping to establish RCR Custom Solutions as a reputable and professional provider of custom graphic solutions.